4 Instagram tips you need to know in 2021

If Instagram is making your head spin with all the changes rolling out - I've got your back. You don't have to be a social media marketing ninja to experiment with these.

🍸 Mix your images up with carousels and infographics

What an awesome way to use your owned business data and display it in a way that’s easy to digest! Carousels are tactical because they keep people lingering on your content for longer - indicating to the algorithmic overlords that your content is deserving of more reach. 
(See right and my carousel of various inspirational quotes on pink backgrounds. Hit save and take what you need, you’re welcome.)

Well, that wasn’t my first pick for a reel cover!

🍸 Don't flake out on the caption

Your caption game needs to be on fleek. Quick quotes, quips and puns will get you more engagement. Dont be afraid to mention where you are as well. Hello #brisbanebased. Need help? See this article. Oh and this line is particularly trendy right now in captions:

"It's the <insert item/thing> for me"

🍸 Reels - go on, just try them

Uggghhh trust me I am eye-rolling to the moon when I think of all the social guru’s giving tips about Reels right now. BUT - the numbers don’t lie. Reels are getting more reach than IGTV and feed videos combined. Want some inspiration? See some of mine here, * blushes *

Bonus tip - triple check the cover Instagram picks and change this if it’s not suitable.

🍸 Lives still thrive

When a brand you're invested in goes live - you not only get a push notification, but it gets pushed to the front of the stories line - hello exposure! Live social is not going away any time soon.

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